Storytelling Examples
Skills that Pay Bills, is an origin story about the beginnings of shapecutter and how we used our own personal histories to attract seed funding.
Connecting the people to the idea and building a compassionate connection that made our collective knowledge, skills and experience the story to secure investment.
Change is a difficult topic to sell and is often a stumbling block. We as humans are resistant to it and although it is said to be the only constant we have in our lives, it is hard to accept.
Using research and painting pictures of ideal situations that are almost impossible not to love is a story that can persuade people to move in another direction.
In this story, I was lucky enough to be able to draw on a similar experience I had had in a completely different field to get a group of Sports Administrators to agree to investigate a collective marketing campaign.
The notion of being alike and knowing the same challenges was enough to build trust in the workshop session and bring people on a journey together.